Mention LinkedIN to most people, especially college students, and they’ll tell you that they capitalize on it when they need a new job. However, this social media powerhouse can help them build a professional network. It can also help its users to share information and learn from others. If you have built out your LInkedIN profile to showcase your talents and willingness to help others, isn't it time to use it to build an effective virtual network? In this class, Matt Scherer, a master LinkedIN instructor with more than a decade of experience coaching others, will show you how to connect with strangers as well as first-time contacts.  Included in this course will be some LinkedIN connection notes for you to practice this concept with others.

Added Benefit: Matt will take a look at your LinkedIN Account during this session and provide real-time feedback to update your profiles!

Learning Objectives

What’s in your LinkedIN profile (A review of the basics for an exceptional profile.)

• The profile photo
  • Resources to get one
  • What are the elements
     
• The hidden headline
  • Telling your story with this element.
  • The non-verbal banner headline
     
• The about section
  • Go beyond the “who” in this section.
  • Focusing on the what, the why and those other storytelling elements
  • Writing in the first person

What are LinkedIN’s hidden aspects?

• Professional research
• Networking
• Sharing professional status
• Research
• And of course, finding that next opportunity

How do I build an effective network on LinkedIN?

• Defining a purpose for adding a new contact
• Research the tie back to connect with someone.
• How not to overdo a connection note.
• A good timeline to foster a connection

How do I share content?

• The use of the like, the comment and the share.
• Finding meaningful content to share